10 Things Digital Marketers Say When Doing A Fantasy Football Draft

10 Things Digital Marketers Say When Doing A Fantasy Football Draft

Search Engine Optimization is NOT your Web Developer’s Expertise!

I know a number of professionals who do website design/development. They collaborate with clients who have a vision for their site – and once done, both are usually happy with the result.

But is website design SEO design? No.

Does the website developer help you achieve top search engine optimization? Well, that’s just not their gig.

If you make dolls with knock knees, buggy eyes and big noses, when someone searches for your branded name – they will probably find you. But what if they search for ‘weird dolls’ or ‘gross dolls’ or ‘stupid looking dolls’? Will Google index your page well for those phrases?

If your website were a pop music single, would it be a top 40 hit?

[Read more of Ralph's post over at the DragonSearch Blog]

The Digital Age has Changed What it Means to ‘Search’ (via @RoughType)
When we talk about “searching” these days, we’re almost always talking about using Google to find something online.
That’s a big change for a word that long carried existential connotations — a word that had been bound up in our sense of what it meant to be human. We didn’t just search for car keys or missing socks. We searched for truth, for meaning, for transcendence. Searching was an act of exploration that took us out into the world, beyond ourselves, in order to know the world, and ourselves, more fully.
In its original form, the Google search engine did just that. It transported us out into a messy and confusing world — the world of the web — with the intent of helping us make sense of it.
But that’s less true now. Google’s big goal is no longer to read the web. It’s to read us.  [Read More…]   (via @MarketplaceAPM)

The Digital Age has Changed What it Means to ‘Search’ (via @RoughType)

When we talk about “searching” these days, we’re almost always talking about using Google to find something online.

That’s a big change for a word that long carried existential connotations — a word that had been bound up in our sense of what it meant to be human. We didn’t just search for car keys or missing socks. We searched for truth, for meaning, for transcendence. Searching was an act of exploration that took us out into the world, beyond ourselves, in order to know the world, and ourselves, more fully.

In its original form, the Google search engine did just that. It transported us out into a messy and confusing world — the world of the web — with the intent of helping us make sense of it.

But that’s less true now. Google’s big goal is no longer to read the web. It’s to read us.  [Read More…]   (via @MarketplaceAPM)

Post-Penguin #SEO Link Building: The  Best Practices for 2013 (An Interview with Neil Patel)

Jayson DeMers sat down with Neil Patel, founder of KISSMetrics and discussed SEO link building best practices, misconceptions, and future insights for 2013 and beyond. Click here is the transcript of the interview. (via @sewatch)